Instructor:  Steven G. Liescheidt, P.E., CSI-CCS, CCPR Steve's Bio

Marketing To Consulting Specifying Engineers
This workshop is for HVAC manufacturers that are looking for an outside perspective for training their sales staff.  This workshop helps the sales person understand how to use a performance based approach to marketing their products to consulting specifying engineers.  This workshop is customized to the specific HVAC product manufacturer's product so that the sales people will be able to confidently communicate why their product should be the basis-of-design in an engineer's specification.

Increasing Sales With Performance Based Product Guide Specifications
This workshop is for HVAC manufacturers that wish to understand how to develop product specific performance based product guide specifications that can be used by engineers in their projects.