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Technical marketing of HVAC products to the specifying consulting engineers has been diminishing in the HVAC building industry for quite some time. SPPECSS Consulting, LLC is a business that offers timely professional training, consulting and direct assistance to manufacturers, sales rep agencies and distributors that wish to offer a higher level of professional technical marketing service to the specifying consulting engineers who influence the product purchase decision through their project specifications.

The listing of services below is a guideline of some of the services that SPPECSS Consulting, LLC can provide. Customized services can be provided based on the specific challenges that a manufacturer, sales rep agency or distributor is facing at any given point in their business or product development stage.

Contact SPPECSS Consulting, LLC for a proposal for any of these services. Service proposals can be provided on a task specific lump sum or hourly retainer basis as needed.

Sales start with good technical marketing. Start your sales process with SPPECSS.

Sales Proportionate wProfessional Engineering Consultant Specification Support

Introductory Technical Marketing Services
Fixed Fee Lump Sum Pricing

These training seminars and workshops are conducted in person at the manufacture, sales rep agency or distributor offices or as part of a national sales meeting event. Additional seminar and workshop topics related to HVAC products can be developed as needed based on the unique challenges that the manufacturer, sales rep agency or distributor is facing.

Developing A Technical HVAC Product Marketing Strategy Seminar & Workshop
General Marketing Of HVAC Products To Consulting Specifying Engineers Seminar
Understanding Contract Document Plans & Specification Seminar Customized Specific HVAC Product Features/Benefits Marketing Workshop
Customized Specific HVAC Product Features/Benefits Marketing Workshop
Customized Manufacturer Product Specific Marketing To Consulting Specifying Engineers Seminar & Workshop

Consulting – Technical HVAC Product Marketing

These consulting services can be provided directly in person at the manufacturer, sales rep agency or distributor offices and/or by remote indirect communication by E-Consulting depending on the service.

Strategic HVAC Product Marketing Plan Development
Review Of Current Marketing Material and Strategy And Develop Recommendations & Suggestions Checklist
Website Evaluation From Engineering Support Perspective
Focused Target Marketing Plan Development For Specifying Engineers For Specific HVAC Products In Specific Cities
Technical Marketing Material Development: Presentations, Mailings, Webpage Content, E-Marketing, etc.
Manufactures’ Rep Agency Network Development Including Engineering Service Survey
Peer Review – Marketing-To-Sales Process Effectiveness
Customized Consulting Specifying Engineering Survey
Product Guide Specification Review And/Or Writing
Brand Name Recognition Marketing Strategy Development
Customized Consulting Based On Clients Vision And Goals

Assistance – Direct Marketing Support

There are times when it makes better business sense to use an outside HVAC product marketing consulting service that specialize in this area as opposed to using your own resource which might be better spent focusing on closing sales. Here are some examples of specific types of technical marketing tasks that are available.

Strategic HVAC Product Marketing Plan Development With Short Term And Long Range Goals Benchmarks
Product “Basis-Of-Design” Guide Specification Review And/Or Writing – CSI Three-Part Format
Product Selection Features/Benefits Matrix Development
Customized HVAC Product Technical Education Testing/Quiz Development
Customized HVAC Product Technical Article Writing
Website Content Development For HVAC Product Application Awareness
Territory Specific Engineering Sales Call Assistance
Coordination & Monitoring Of Engineering Technical Marketing Program
Product Approval Assistance With Engineers, Code Officials, Contractors, Owners