What it is:  An overview review of your technical marketing literature and strategy for marketing to consulting engineers who specify (or not) your products.  In addition, a marketing plan checklist will be provided that can be used to develop marketing budgets for the HVAC product marketing program.  Both of these services will help the HVAC product manager determine if their marketing budgets are be utilized most effectively to reach the target customer base.  

Website:  This review includes a brief review or your corporate web page; however, a more thorough Web Review is an additional service based on content and pages.  Proposal can be provided.

Why do it:  To ensure that you are investing your marketing dollars effectively to reach consulting engineers.

Who does it:  An industry professional who has over 27 years experience in the HVAC industry.  See Steve's Bio.

When:  Within 10 working days of receipt of your literature you will receive a report that will offer you candid comments and critique reviews of how your literature might be improved or enhanced or added to in order to help give your name a greater chance of being in the consulting engineers specification and as the basis-of-design.

Method of review:  The review method incorporates a variety of formal and informal sources including such guidelines as those promoted by CSI and ASHRAE in addition to personal experience in the HVAC consulting and sales/marketing of products to specifying engineers.  In addition to these there is the backing of professional degrees of theory of applications in both engineering (BSME) and marketing (MBA) that provide a fundamental support structure from which to develop a practical marketing strategy for HVAC product manufacturers who want to capture the attention of professional engineers who specify products in today's building industry.

Cost:  $825 for the one binder ($375 for each additional binder if there are multiple binders in the set).   

What you receive:  A report of what you have compared to other options available, a check list of ideas for expansion of your marketing materials, a proposal for additional services that SPPECSS Consulting, LLC can provide to help you take your technical marketing to the next level.