HVAC Systems are made up of HVAC Products which are made up of Components that have Features that perform Functions that provide Benefits to end users.  Marketing timing is part of the key to a successful technical consultative marketing program that allows engineers to understand the benefits that a manufacturer's products can provide to the end user.

The building industry today is not the same as it was 25 or even 5 years ago.  There are continued pressures in every segment of the industry to get the job done with higher quality in less time and with lower budgets.  There are those in the industry who may claim that it isn’t possible to have all three—low cost, best quality and on time.  SPPECSS Consulting, LLC believes that is not necessarily true. 

Preparation and proper decision making is what it takes to get what you need when you need it and at the price you need it.  Manufacturer's are in a position to educate consulting specifying professional engineers regarding their products and the application of their products.  

Pro-Active Technical Consultative Marketing is what the engineering profession needs in order to be aware of the HVAC products available to utilize in their HVAC system design.  Manufacturers who understand the fundamentals of what consulting specifying professional engineers need to know are the ones who will reap the benefits of being the basis-of-design for the right reasons.  Holding the Spec by the engineer starts with responsible Pro-Active Technical Consultative Marketing by the HVAC product manufacturers who design and fabricate the products that are used in today's complex HVAC systems.  

This web site and the services offered by SPPECSS Consulting, LLC are intended to be educational and beneficial to my clients.  

Feel free to contact me at any time by e-mail or phone or through the feedback form.

Steven G. Liescheidt, P.E., CCS, CCPR

UPCOMING SEMINARS

Chicago 2009 - Features/Benefits Performance Specifications Development

During The Same Week As The ASHRAE AHR Product Show 

Details & Registration Form